blogging
If you think blogs (primarily textual websites that feature commentary-like copy and the chance to interact with the blogger / writer) are just for large national companies looking to appeal to a younger generation of consumers, you're way off. Blogs exist in nearly every industry from banking to manufacturing, and people—maybe your customers—are reading these blogs when they surf the web. Your customers may be trusting a blogger's review of your product, or they may be consulting a blog before they sign up for your service. In fact, a customer of yours could have just blogged about an experience they had with you.
Blogs aren't just for a young or high-tech audience; they're for anyone who surfs the web because anyone who surfs the web can find them. Because blogs are regularly updated, they often top organic search results; thus, they're often clicked on. If someone is researching your product, and they key its name into a search, they very well may find a blogger writing about your product before they'll find your site. That's today's reality. At ADCO, we're blogging consultants. We educate our clients about the growth and importance of blogging and the blogging community; we teach clients how to utilize blogs; we set-up blogs; and we maintain blogs. In short, we believe that blogs matter. We think they can help you communicate with your targets, and we believe that, in some cases, they help accomplish goals.